How Its Made

Discover how Bauer's Premium Jerky is crafted from start to finish. Follow each step of our meticulous manufacturing process, from sourcing premium cuts to the final packaging. See the care and quality that goes into every batch.

Meet the Family Behind the Smoke

Bauer's Premium Jerky was built by a family team with one goal: make seriously good jerky with real smoke, bold flavor, and the kind of quality we're proud to put our name on. Each founder brings something different to the table, from product development and operations to brand strategy, finance, and long-term growth.

Jake Bauer

Co-Founder, Co-Owner, Brand Strategy & Operations
Jake helps lead Bauer's Premium Jerky's brand direction, online presence, customer experience, and event-based growth strategy.
Jake Bauer helps shape how Bauer's Premium Jerky shows up in the market. His role includes guiding brand positioning, product presentation, website strategy, customer engagement, launch preparation, and event-based sales efforts. As part of the founding team, Jake helps connect the company's family roots and commitment to quality with a modern, scalable business vision. His focus brings fresh energy, creative direction, and market-facing strategy to the brand as it enters the marketplace.

Bill Bauer

Founder, Co-Owner, Product Development & Operations
Bill is the driving force behind the flavor, craftsmanship, and product standards of Bauer's Premium Jerky.
Bill Bauer brings the heart, smoke, and craftsmanship behind Bauer's Premium Jerky. With a long-standing passion for barbecue and smoked meats, Bill helped shape the product vision, flavor development, and quality standards that define the brand. His hands-on knowledge and pride in the process ensure every bag reflects the family's commitment to bold flavor, real smoke, and premium quality. Bill's influence is foundational to the brand's identity and the product customers experience.

Mechelle Cole

Co-Founder, Co-Owner, Finance & Administration
Mechelle helps keep the business organized, financially prepared, compliant, and positioned for long-term growth.
As Co-Founder and Co-Owner of Bauer's Premium Jerky, Mechelle plays a key role in the company's financial management, organization, communication, and long-term planning. Her responsibilities include supporting business structure, overseeing financial readiness, maintaining internal organization, and helping ensure the company is prepared for both daily operations and future growth. She also supports brand presentation, business preparedness, and legal compliance, helping Bauer's Premium Jerky build a strong, responsible foundation as it enters the market.